Our Story Begins in New Town’s Most Iconic Bar…
AFSH Nominees was born where all great ideas begin—over laughter and drinks among close friends at the famous New Town bar.
Our founders come from diverse walks of life:
- Maya, a sharp-minded business consultant, found her calling helping companies in the adult industry navigate the complex world of regulations and growth.
- Joanna, a tough and compassionate lawyer, balances her busy city practice with helping her Filipino family fight long-standing land cases back in Manila.
- Sam, once a digital marketing specialist, transitioned into the world of independent escorting—only to find herself facing roadblocks in accepting digital payments securely and discreetly.
Despite their different backgrounds, they were linked by the same challenge: handling payments safely, privately, and in a way that worked for their unique industries.
What brought them together was not just their friendship—it was a shared frustration with systems that left them exposed to risks, excessive taxes, or judgment, simply for doing their jobs. They saw first-hand how traditional payments failed freelancers and independents, especially in sensitive sectors.
So, amidst the clink of glasses and the familiar faces at their favourite bar, the idea for AFSH Nominees was born:
A platform that empowers freelancers, consultants, and independent workers with payment solutions tailored to their real needs—maximising earnings, respecting privacy, and always staying legal.
Our Commitmet
We are a dedicated team committed to crafting exceptional experiences. Our focus lies in providing reliable and innovative solutions, driven by a deep respect for quality and a genuine desire to exceed expectations.
Our Passion
From modest beginnings, we've grown through unwavering dedication and a commitment to continuous improvement. Each step has reinforced our core belief in the power of collaboration and the importance of integrity. We're passionate about what we do, and we're excited to share our story with you.
Our mission
Our mission at AFSH Nominees is to empower independent professionals with a secure, tax-efficient, and discreet way to manage and receive payments. We aim to allow our customers to maximise their earnings and focus on their business, all without worrying about compliance or privacy issues. We stand out through our unique combination of tax efficiency and payment automation, tailored specifically for niche industries.
Our core values
Our core values guide us in our work and relationships with clients:
- Integrity: Operating transparently and ethically.
- Client-Centred Service: Putting client needs and privacy first.
- Innovation: Finding smarter, more efficient ways to manage payments.
- Discretion: Protecting client confidentiality.
- Trust: Building lasting relationships through honesty and reliability.
- Compliance: Ensuring all solutions meet local legal standards.
These principles ensure AFSH Nominees is a trusted partner in each client's business journey.